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AUDIO: Appearance
FIRST IMPRESSIONS Order this item
Catalog #:
38004
Author:
Janet Elsea, Ph.D. 
Media:
Audio CD (1 CD)
Copyright:
1985
Description:
Learn from one of the nation's leading experts on successfully presenting yourself... so you never will need a second chance to make an excellent first impression. Janet Elsea will discuss:
· dynamic first impressions.
· Effective communicating.
· How to look, sound, say and listen.
· Controlling key moments in your life.

WHAT'S AGE GOT TO DO WITH IT? Order this item
Catalog #:
38003
Author:
Robin McGraw 
Media:
Audio CD (6 CDs)
Copyright:
2008
Description:
What's age got to do with it? Absolutely nothing! When Robin McGraw appears with her husband, Dr. Phil, on his nationally syndicated talk show, viewers of all ages write her to ask how she looks so fabulous at the age of 55. In What's Age Got to Do with It?, Robin shares her journey, including the ups and downs, and the secrets for staying healthy and in shape. She also provides insider information from a panel of top experts in the areas of fitness, nutrition, skin care, menopause, hair, makeup, and fashion.

AUDIO: Business Book Summaries
(GREAT) EMPLOYEES ONLY Order this item
Catalog #:
81777
Author:
Dale Dauten 
Media:
Audio CD (1 CD)
Copyright:
2006
Description:
Business Book Summary: What separates truly great leaders from ordinary executives? In Great Employees Only, Dale Dauten reveals exactly how the people he calls “gifted bosses” continually upgrade their teams, showing you how to emulate their tactics to achieve stunning success. After studying hundreds of leaders, Dauten discovered the best practices that drive superior leadership. This summary will teach you those practices.

10 RULES FOR STRATEGY INNOVATORS Order this item
Catalog #:
81744
Author:
Vijay Govindarajan and Chris Trimble 
Media:
Audio CD (1 CD)
Copyright:
2006
Description:
Business Book Summary: Based on an in-depth, multiyear research study of innovative initiatives at ten large corporations, Vijay Govindarajan and Chris Trimble identify three central challenges: forgetting yesterday’s successful processes and practices; borrowing selected resources from the core business; and learning how the new business can succeed. The authors make recommendations regarding staffing, leadership roles, reporting relationships, process design, planning, performance assessment, incentives, cultural norms, and much more.

20/20 FORESIGHT Order this item
Catalog #:
81702
Author:
Hugh Courtney 
Media:
Audio CD (1 CD)
Copyright:
2001
Description:
Business Book Summary: Courtney reveals how executives can develop 20/20 foresight -- a view of the future that separates what can be known from what can't. While executives with 20/20 foresight can rarely forecast the future perfectly, they can isolate the "residual uncertainty" they face and use this insights to create competitive advantage in today's markets.

24/7 INNOVATION Order this item
Catalog #:
81619
Author:
Stephan M. Sharpiro 
Media:
Audio CD (1 CD)
Copyright:
2002
Description:
Business Book Summary:Whether you are a leader or a pursuer, 24-7 Innovation takes you beyond the rigid policies, prescriptive processes, and fragmented organizational structures that have stifled true innovation for too long. This step-by-step book shows you how to instill a mind-set of continuous innovation at every level of your organization, one that will allow you to achieve and sustain a leadership position in any market. It outlines a lean, action-based framework designed to put your organization in the state of "perpetual innovation" that is necessary for creating sustainable business success.

60 TRENDS IN 60 MINUTES Order this item
Catalog #:
81617
Author:
Sam Hill 
Media:
Audio CD (1 CD)
Copyright:
2002
Description:
Business Book Summary:If you want to start a business, design a new product, change careers, or invest money, you need to truly understand trends. In 60 Trends in 60 Minutes, Sam Hill, a former partner and Chief Marketing Officer at Booz Allen Hamilton, explains the most important trends your business will ever confront. As you listen to this you'll master a simple process for analyzing trends and profiting from them!

A BIAS FOR ACTION Order this item
Catalog #:
81720
Author:
Heidi Bruch and Samantra Ghoshal 
Media:
Audio CD (1 CD)
Copyright:
2004
Description:
Business Book Summary: All of us in business have had the experience of seeing talented, capable people fritter away their careers simply through an inability to take action. We've seen others who cannot seem to stop doing things and yet never get anything useful done. And we've wondered: What's going on here? Why can't they just get down to business? Opportunities lost, milestones missed, delay, procrastination, and confusion all result from the sometimes paralyzing inability to take the right action at the right time. Our summary of A Bias for Action addresses that issue head-on. Based on a 10-year study of managerial behavior in several industries, A Bias for Action spells out how managers can become more effective, stop wasting time, and achieve results by harnessing their willpower and following a step-by-step plan to take meaningful action.

ACCELERATING CUSTOMER RELATIONSHIPS Order this item
Catalog #:
81692
Author:
Ronald S. Swift 
Media:
Audio CD (1 CD)
Copyright:
2001
Description:
Business Book Summary:In a typical company today, customers are defecting at the rate of 10 to 30% per year. If a business can retain just 5% more of its customers, it can boost profits by 100%. But it’s not easy. Companies with high customer retention rates focus on delivering the right product or service, to the right customer, at the right price, at the right time, through the right distribution channel. Doing so, as author Swift explains, is the role of Customer Relationship Management (CRM), a data-based business approach that systematically turns casual customers into loyal, and highly profitable, ones. This information-packed summary will enable you to start a data warehouse for your firm, innovate new services every customer wants, drive powerful marketing efficiencies, and generate stunning returns on your investment through the power of CRM.

AGILE BUSINESS FOR FRAGILE TIMES Order this item
Catalog #:
81620
Author:
Mary Pat McCarthy and Jeff Stein with Rob Brownstein 
Media:
Audio CD (1 CD)
Copyright:
2002
Description:
Business Book Summary:Provides managers and executives with innovative techniques to withstand the challenges and see the opportunities in a recession. Also provides the necessary steps managers should execute during down times to ensure that their organizations are properly prepared for the inevitable economic rebound.

ALWAYS A WINNER Order this item
Catalog #:
81848
Author:
Peter Navarro 
Media:
Audio CD (1 CD)
Copyright:
2009
Description:
Business Book Summary: If there's one key lesson that business executives have learned from the Great Recession of 2007-2009, it's this: An economic meltdown can do more damage to your organization than any of your 10 toughest competitors.
But what if you could figure out how to make your company a winner over the course of the entire economic cycle, when times are good and when they're bad? Our summary of Peter Navarro's Always a Winner will explain precisely how you can do just that. It will arm you with all the strategies, tactics, and forecasting tools you will need to manage your business profitably through every business cycle season, from the best of boom times to the worst economic slumps.
Navarro is internationally recognized as an authority on managing the business cycle for competitive advantage. A professor at the Paul Merage School of Business at the University of California, Irvine, he is a regular CNBC contributor and the author of the best-selling book, The Coming China Wars.
Our summary of Always a Winner will teach you how you can: Forecast movements and recessionary turning points in the business cycle; Implement a set of battle-tested strategies over the course of the business cycle; Rebuild your organization with a broader strategic orientation; and Make your business more recession-resistant and resilient over the longer term.

AS THE FUTURE CATCHES YOU Order this item
Catalog #:
81705
Author:
Juan Enriquez 
Media:
Audio CD (1 CD)
Copyright:
2001
Description:
Business Book Summary:Enriquez, director of the Life Sciences Project at Harvard Business School, puts us face to face with a series of unprecedented political, ethical, economic, and financial issues emerging as a function of the genetic, digital, and knowledge revolutions. He argues that genetics will be the dominant language of this century, just as information technology was dominant over the latter half of the 20th Century. Those who can “speak it” will acquire control over all forms of life. But most countries and individuals remain illiterate in what is rapidly becoming the greatest single driver of the global economy. Wealth will be more concentrated, and those with knowledge to sell–both countries and individuals–will be the winners. Don’t miss this riveting summary, or you may miss the tide that will take some visionary businesses to incalculable fortunes!

BANISHING BURNOUT Order this item
Catalog #:
81737
Author:
Michael P. Leiter, and Christina Maslach 
Media:
Audio CD (1 CD)
Copyright:
2005
Description:
Business Book Summary: Today’s workplace is overflowing with stress. Employers demand ever-greater productivity, with ever-fewer resources. Competition for promotions is constantly escalating, while job security is constantly shrinking. The result: Many people -- CEOs, managers, and employees -- feel burned out. They feel powerless, under-appreciated, and underpaid. To them, work truly has become a four-letter word, where the pain far outweighs the gain, and the future looks grimmer than the present. Burnout is a job-related condition characterized by stress, depression, cynicism, and hopelessness. It robs people of their energy, enthusiasm, and confidence, and prevents them from doing their best work. Fortunately, you can take control of the problem. In our summary of Banishing Burnout, by Michael P. Leiter and Christina Maslach, you’ll learn a proven action plan that will help you, and everyone who works for you, overcome the stress and pressures of the workplace. This will allow you to protect your health, increase your happiness, improve your performance, and achieve your career goals. Leiter is a professor of psychology at Acadia University in Canada and director of the Center for Organizational Research and Development. Maslach is a professor of psychology and the vice provost for undergraduate education at the University of California, Berkeley.

BECOMING A BETTER VALUE CREATOR Order this item
Catalog #:
81701
Author:
Anjan V. Thakor 
Media:
Audio CD (1 CD)
Copyright:
2001
Description:
Business Book Summary:This summary takes a fresh look at what makes companies successful. It teaches readers how to identify the factors that create value on the job, and use them to benefit themselves and their organizations. Creating sustained value means more than watching the bottom line. It means building a business strategy that combines marketing, manufacturing, HR, and finance to ensure the company's ongoing success. The author presents readers with five keys to becoming value creators for their organizations. He reveals secrets to creating value in a company by incorporating elements of marketing, manufacturing, human resource, and finance into an overall strategy that ensures success. By learning to recognize the factors critical to their own success and that of their organizations, managers can go beyond maximizing short-term profits to serve the long-term interest of all the companies' stakeholders - and ensure their own personal and professional fulfillment.

BEYOND DISRUPTION Order this item
Catalog #:
81608
Author:
Jean-Marie Dru 
Media:
Audio CD (1 CD)
Copyright:
2002
Description:
Business Book Summary:At a time when many companies compete on price and barely survive on shrinking profit margins, the way to win is with a radically new idea. This will show you how to boost your bottom line by disrupting industry conventions and dazzling customers. You'll learn insights that are crucial to every business that markets any type of product or service.

BEYOND THE CORE Order this item
Catalog #:
81708
Author:
Chris Zook 
Media:
Audio CD (1 CD)
Copyright:
2004
Description:
Business Book Summary: Beyond the Core, Zook outlines an expansion strategy based on putting together combinations of adjacency moves. These are moves that are into areas away from, but related to, the core business. Examples of adjacency moves include new product lines or new channels of distribution. These sequences of moves carry less risk than diversification, yet they can create enormous competitive advantages because they stem directly from what the company already knows and does best. This technique is not a flimsy management fad. Instead, it is based on Zook‘s extensive research on the growth patterns of thousands of companies worldwide as the head of Bain & Company‘s Global Strategy Practice. After listening to this summary, you‘ll have a firm grasp on how to find and leverage the best avenues for growth, without damaging the heart of your firm.

BIG BRAND, BIG TROUBLE Order this item
Catalog #:
81622
Author:
Jack Trout 
Media:
Audio CD (1 CD)
Copyright:
2002
Description:
Business Book Summary:The world's best brands have been the victims of some of the worst mistakes in marketing history. Every manager can learn valuable lessons from these failures. Marketing expert Jack Trout exposes the nine common mistakes that companies make, and reveals how you avoid those same pitfalls so you can achieve business excellence.

BLINDSIDED Order this item
Title:
Catalog #:
81616
Author:
Jim Harris 
Media:
Audio CD (1 CD)
Copyright:
2002
Description:
Business Book Summary:A rich and in-depth exploration of the major issues facing today's organizations. Author offers a strikingly insightful and coherent organizational learning strategy for businesses in this rapidly changing world.

BLINK Order this item
Title:
Catalog #:
81734
Author:
Malcolm Gladwell 
Media:
Audio CD (1 CD)
Copyright:
2005
Description:
Business Book Summary: In his landmark best-seller The Tipping Point, Malcolm Gladwell showed how minor trends in the world around us -- political, social, and commercial – can reach critical mass and become powerful mass movements. Now, in our summary of his new book, Blink, Gladwell examines the world within us -- our brains, psyches, and instincts. He examines the choices and judgments we make in an instant, in the blink of an eye. Blink reveals that great decision-makers aren’t those who process the most information or spend the most time deliberating. Instead, the people who make the best decisions are those who have perfected the art of thin-slicing. That refers to focusing on the few factors that matter -- and discarding everything that is irrelevant. Gladwell is a staff writer for The New Yorker. He formerly worked as a business and science reporter for the Washington Post. Blink uses the best insights from biology, sociology, and psychology to show how people with organizational responsibilities can make better, faster decisions.

BLUEPRINT TO A BILLION Order this item
Catalog #:
81760
Author:
David G. Thomson and Marshall Goldsmith 
Media:
Audio CD (1 CD)
Copyright:
2006
Description:
Business Book Summary: Everyone is looking for innovation and growth. And yet, until now, no one has succeeded in pinning down precisely what's involved in turning small companies into the biggest of winners. Wouldn't it be useful if there were a blueprint that could spell out, in detail, how a good idea gets turned into a billion-dollar enterprise?
That's just what David G. Thomson set out to do in his landmark study of the 387 companies that have grown exponentially. Each of these companies went public since 1980 and achieved $1 billion in revenue. Selecting from among the 250 companies that had less than $170 million at the time of their IPOs, Thomson created a template that identified the seven essentials that go into creating that level of growth. He calls those elite firms the Blueprint Companies.
Our summary of Blueprint to a Billion: Seven Essentials to Achieve Exponential Growth, details the key essentials of the Blueprint Companies so that you can apply them to any business to improve its performance.

BORROWING BRILLIANCE Order this item
Catalog #:
81851
Author:
David Kord Murary 
Media:
Audio CD (1 CD)
Copyright:
2009
Description:
Business Book Summary: When was the last time you thought of a truly new and innovative idea, something that no one else in the world has ever thought of? Think about it. The answer is probably never, because there is no such thing as a truly original idea.
Great thinkers throughout history have understood this and used it to their advantage. Take Bill Gates, for example, who “borrowed brilliance” to create Microsoft, and Steve Jobs who “borrowed” to create the Mac. These thinkers borrowed brilliance to create new business innovations. They realized that the “borrowing” process is one that anyone can master in order to build a successful business innovation.
In our summary of Borrowing Brilliance: The Six Steps to Business Innovation by Building on the Ideas of Others, David Kord Murray presents us with a six-step “borrowing” process for building business innovation.
Murray began his career as an aerospace engineer working on the conceptual development team for the International Space Station. He has also been an entrepreneur, inventor, and Fortune 500 executive. He was the head of innovation for the software company Intuit and held similar positions at other Fortune 500 companies.
By the end of our summary, you’ll agree with Murray that brilliance is actually borrowed and easily within your reach. It’s about knowing where to borrow the materials from and how to put them together that determines your creative ability.

BRAIN RULES Order this item
Title:
Catalog #:
81824
Author:
John Medina 
Media:
Audio CD (1 CD)
Copyright:
2008
Description:
Business Book Summary: No matter what technologies and business strategies you use in your career, your success actually depends on one crucial, unique, and irreplaceable tool: your brain.
In our summary of Brain Rules: 12 Principles for Surviving and Thriving and Work, Home, and School, by John Medina, you’ll learn how your brain really works, and how to get the most out of it.
Medina is a developmental molecular biologist and research consultant. He is an affiliate Professor of Bioengineering at the University of Washington School of Medicine. He is also the director of the Brain Center for Applied Learning Research at Seattle Pacific University.
In this summary, you will discover:
· How you can use exercise to improve your brainpower;
· How every brain is wired differently;
· Why minds wander after 10 minutes and the changes you can make in your next presentation to keep your audience’s attention focused on you;
· How sleep is tightly linked to the ability to learn; and
· How you can improve your ability to learn and to remember.
If you want to understand how to use your brain to its fullest potential, you must learn the 12 rules we will explore in this summary.

BRAND FROM THE INSIDE Order this item
Catalog #:
81767
Author:
Libby Sartain and Mark Schumann 
Media:
Audio CD (1 CD)
Copyright:
2006
Description:
Business Book Summary: A great brand is built from the inside. In other words, a business can't build a brand identity if its employees don't buy into it. If a brand doesn't live inside with the workforce, it won't thrive outside with customers.
This summary will give you a framework for creating an employer brand that engages your employees emotionally. It will show you what must happen inside a business for an employer brand to create not only positive buzz about the business as a place to work, but also a commitment from people that produces extraordinary results.

BRAND SENSE Order this item
Title:
Catalog #:
81757
Author:
Martin Lindstrom 
Media:
Audio CD (1 CD)
Copyright:
2005
Description:
Business Book Summary: The average consumer is bombarded with 3,000 brand messages a day, but very few of these ads make an impression on the mind. We store our values and emotions in memory associated with each sense: image, sound, smell, taste, and touch. Events, moods, feelings, and even products in our lives are continuously imprinted in our memories, from the second we wake to the moment we sleep.
However, most advertising messages that we’re exposed to on a daily basis come to us through only two of the five senses: sight and sound. To bring branding into the 21st century, the most successful companies are using marketing campaigns that appeal to all five senses.
In Brand Sense, you’ll learn how to transform sensory-focused marketing strategies into positive business results that no brand builder can afford to ignore.

BREAK FROM THE PACK Order this item
Catalog #:
81783
Author:
Oren Harari 
Media:
Audio CD (1 CD)
Copyright:
2007
Description:
Business Book Summary: In every industry, products are turning into commodities, services are being imitated by competitors, and traditional barriers to market entry are collapsing. To sustain a competitive advantage in today’s Copycat Economy, you must break from the pack.
Our summary of Break From the Pack, by Oren Harari, will show you how. A professor at the University of San Francisco’s Graduate School of Business, Harari teaches strategic and global management at the MBA and executive MBA levels. He’s written seven previous books, including the best-selling Leadership Secrets of Colin Powell.
In this summary, we’ll start by touring “commodity hell,” and identifying 10 common mistakes that keep companies trapped in the pack. We’ll then introduce the strategies that will propel your firm where competitors can’t follow. You’ll learn:
1. How to dominate markets, and when to leave them;
2. How to create a “higher cause” that will mobilize all your stakeholders;
3. How to build a “defiant” pipeline of cool, compelling products; and
4. How to take your customers to an “impossible” place that exceeds their expectations.
You’ll also come away with a practical “12-step” recovery program for transforming your personal leadership behavior, so you can lead the charge, and leave your competitors in the dust.

BREAKTHROUGH Order this item
Title:
Catalog #:
81715
Author:
Bill Davidson 
Media:
Audio CD (1 CD)
Copyright:
2004
Description:
Business Book Summary: Breakthrough will help executives lead their teams to peerless, unsurpassed performance by helping them define a grand goal and engage the organization to pursue and achieve that goal, no matter how difficult the challenge seems. Based on a ten-year landmark study of more than seventy bold, breakthrough companies such as IBM, Dayton-Hudson, Progressive Insurance, EMC, American Standard, Charles Schwab, and Dell Computer, the book shows how these remarkable companies adopted outrageous objectives and then did what it takes to achieve remarkable results.

BREAKTHROUGH BUSINESS RESULTS WITH MVT Order this item
Catalog #:
81739
Author:
Charles Holland with David Cochran 
Media:
Audio CD (1 CD)
Copyright:
2005
Description:
Business Book Summary: In Breakthrough Business Results with MVT, Charles Holland, the creator of MVT, explains how this method can increase profits dramatically in your organization. Holland developed the MVT process at a nuclear weapons plant to solve critical problems using advanced statistics. In 1982, at the urging of quality guru W. Edwards Deming, he founded QualPro, an MVT training and consulting firm. Since then, QualPro has helped more than 1,000 companies, including half of the Fortune 100, to implement MVT. In this summary, you’ll learn the 12 basic steps in the MVT process, and how to use the results to identify the best ways to make major improvements to the bottom line.

BUILT TO CHANGE Order this item
Catalog #:
81758
Author:
Edward Lawler and Chris Worley 
Media:
Audio CD (1 CD)
Copyright:
2006
Description:
Business Book Summary: As the rate of change in the business environment continues to increase, the premium on organizations being able to change is getting ever larger. But why do organizational change efforts so often fail?
Many organizational change projects are doomed to fail from the beginning because the internal barriers to change are so strong. In Built to Change, Edward E. Lawler III and Christopher G. Worley demonstrate that the only way to assure that organizations will be able to change is to design them to change, to create organizations that love to change.
In our summary of Built to Change, you’ll learn how to adopt the practices and designs that can help you to achieve and sustain excellence through the ability to change.

BUSINESS EXPECTATIONS Order this item
Catalog #:
81610
Author:
Byran Bergeron and Jeffrey Blander 
Media:
Audio CD (1 CD)
Copyright:
2002
Description:
Business Book Summary:The most successful companies today are those that know how to turn a new idea into a profitable new product. Business Expectations, by consultants and Harvard Medical School teachers Bryan Bergeron and Jeffrey Blander, explains how your company can use the five business practices that lead to success. This book should be required listening for every executive!

BUSINESS GENIUS Order this item
Catalog #:
81816
Author:
Peter Fisk 
Media:
Audio CD (1 CD)
Copyright:
2008
Description:
Business Book Summary: What do the most successful businesses do differently than mediocre ones? They see the big picture. They see things differently and do different things. They connect the unconnected, challenge the conventions, look for new opportunities, and are not afraid to try new ideas. They are inspired businesses, with a sense of “genius” about them.
In our summary of Business Genius: A More Inspired Approach to Business Growth, by Peter Fisk, we'll explore what it means to be a genius. Fisk heads The Genius Works, which helps companies with strategic innovation and growth issues. A consultant and manager for many global corporations, he authored the best-selling book Marketing Genius.
In his work for such companies as American Express, Coca-Cola, Microsoft, Phillips, Shell, Virgin, and Vodafone, he has found that genius is about applying intelligence in more imaginative ways to accelerate positive growth and create superior value.

BUSINESS MODEL GENERATION Order this item
Catalog #:
81867
Author:
Alexander Osterwalder, Yves Pigneur 
Media:
Audio CD (1 CD)
Copyright:
2010
Description:
Business Book Summary: How do you imagine your organization’s business model might look two, five, or ten years from now? Will you be among the dominant players? Will you facing competitors with formidable new business models? This summary offers powerful, simple, tested tools for visionaries, game changers, and challengers who are striving to design or reinvent business models. It will help you to find innovative ways of doing business to replace old, outdated business models, so you can create tomorrow’s winning enterprises with confidence.
Today, countless innovative business models are emerging. Entirely new industries are forming, while old ones are crumbling. Upstarts are challenging the old guard, some of whom are struggling feverishly to reinvent themselves.
Our summary of Business Model Generation, by Alexander Osterwalder and Yves Pigneur, will give you deep insight into the nature of business models, and it will help you to lead the redesign of our own organization’s business model.
Osterwalder is an author, speaker, and adviser on the topic of business model innovation. Pigneur has been a professor of management information systems at the University of Lausanne since 1984. Osterwalder and Pigneur’s practical approach to designing innovative business models is practiced in multiple industries throughout the world by companies including 3M, Ericsson, Capgemini, Deloitte, Telenor, and many others.

BUSINESS SENSE Order this item
Catalog #:
81698
Author:
Dan Thomas 
Media:
Audio CD (1 CD)
Copyright:
2001
Description:
Business Book Summary:Business Sense is a must read guidebook to making the critical decisions that every general manager must make. Rather than concentrate on fine-tuning the business, Thomas distills his experience as a manager, entrepreneur, consultant, and Stanford professor to explain how to: determine whether you are in the right business; formulate the right strategy; develop the right systems; structure the right organizational form; and select the right people. A mini-MBA program in only 45 minutes!

BUYOLOGY Order this item
Title:
Catalog #:
81828
Author:
Martin Lindstrom 
Media:
Audio CD (1 CD)
Copyright:
2008
Description:
Business Book Summary: How much do we really know about why consumers buy a product or service? What truly influences people’s decisions in today’s message-cluttered world: an eye-grabbing ad, a catchy slogan, an infectious jingle? Or do buying decisions take place below the surface, so deep within people’s subconscious minds that they’re barely aware of them?
In our summary of Buyology, marketing guru Martin Lindstrom presents the astonishing findings from his groundbreaking, three-year, $7 million neuromarketing study. His cutting-edge experiment peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products.
Lindstrom advises top executives of such companies as McDonald’s, Procter & Gamble, Nestle, Microsoft, the Walt Disney Company, and GlaxoSmithKline. His previous book, BRAND Sense, was acclaimed by the Wall Street Journal as one of the 10 best marketing books ever published.
In Buyology, his startling results shatter much of what we have long believed about what seduces consumers’ interest and drives them to buy.

CAREER WARFARE Order this item
Catalog #:
81710
Author:
David F. D'Alessandro, Michele Owens 
Media:
Audio CD (1 CD)
Copyright:
2004
Description:
Business Book Summary: In Career Warfare, David F. D'Alessandro, author of Brand Warfare and CEO of John Hancock, asserts that personal success in corporations today doesn‘t follow any rational formula.In fact, the biggest mistake you can make is to assume that you will get ahead based on positive performance reviews, smooth manners, and sharp suits. Much more important to your success is what people think of you -- your personal brand. Small things -- sometimes amazingly small -- that occur every day determine what people think of you. And during your entire career, there may be only half a dozen brief moments that determine your success or failure. Once people have formed an opinion of who you are, it becomes very difficult to change it. And when the time comes for decisions to be made about your career, they are made hastily, without much research, based on the assumptions you've allowed them to make about who you are -- your personal brand, in other words. With that in mind, it is essential to be constantly vigilant to the demands of personal brand building, those moments of truth that will define you in other people's eyes. Career Warfare spells out the 10 rules that will help you to turn your personal brand into a powerful tool.

CEO OF ME Order this item
Title:
Catalog #:
81813
Author:
Ellen Ernst Kossek, Brenda A. Lautsch 
Media:
Audio CD (1 CD)
Copyright:
2008
Description:
Business Book Summary: You are the CEO of your own life. You can establish the new rules that will help you to achieve the right balance between your work and the rest of your life, so you can make your life easier, better, and happier.
At the same time, as an employer, you must retain and maximize the performance of your best employees, who are also in control of their own lives.
In our summary of The CEO of Me: Creating A Life That Works In the Flexible Job Age, by Ellen Ernst Kossek and Brenda A. Lautsch, you’ll learn the ideas and tools that will help you to make flexibility work for you, rather than against you.
The authors are leading North American researchers on work and personal life balance. Kossek is professor of human resource management and organizational behavior at Michigan State’s School of Labor and Industrial Relations. Lautsch is associate professor of management and organization studies at Simon Fraser’s Faculty of Business Administration.
Together, they’ve developed an approach that will help you to identify the work and life pattern that you currently fit into, and how to move toward one that’s more productive and comfortable for you, one step at a time. You’ll learn how to leverage the work options that best suit your needs, and make the practical changes that lead to true fulfillment both on and off the job.

CHANGE WITHOUT PAIN Order this item
Catalog #:
81718
Author:
Eric Abrahamson 
Media:
Audio CD (1 CD)
Copyright:
2004
Description:
Business Book Summary: Globalization, the advance of technology, and powerful demographic and psycho-graphic forces are forcing our businesses to change or die. Unfortunately for many businesses, it‘s actually becoming a matter of change and die. If you‘re typical, you need look no further than your office door to see this happening right before your eyes. How many change initiatives has your company been through? How many CEOs have come and gone? How many new IT systems has your business installed? Most important: Have any of these changes actually improved profits and performance? If your company is like most, the relentless push for change has often done more harm than good - and it has taken a tremendous toll on your finances and your people. In Change Without Pain, Columbia Business School professor Eric Abrahamson asserts that while companies need change to grow and prosper, they don‘t need the pain that often comes with it. He outlines a new approach to change, called “creative recombination,” that stands in sharp contrast to the “creative destruction” advocated by change champions for the past two decades. In this summary you‘ll learn about “creative recombination,” a way to achieve change by putting existing assets to new uses rather than destroying the old and inventing something new. You‘ll see the benefits of an approach that calls for smaller-scale, well-paced changes that can be done more cheaply, more quickly, and with a lot less pain, instead of forcing radical, sweeping change on the organization.

CLAUSEWITZ ON STRATEGY Order this item
Catalog #:
81602
Author:
Tiha von Ghyczy, Bolko von Oetinger and Christopher Bassford 
Media:
Audio CD (1 CD)
Copyright:
2002
Description:
Business Book Summary:Think about strategy and sharpen your judgment in an unpredictable environment. Carl von Clausewitz is widely acknowledged as one of the most important of the major strategic theorists; he's been read by Eisenhower, Patton, Kissinger, Chairman Mao, and many other leaders. In Clausewitz on Strategy, the Boston Consulting Group's Strategy Institute has excerpted the passages most relevant to business strategy from Clausewitz's classic work On War. That famous book is the most general, applicable, and enduring work of strategy in the modern West: a source of insight into the nature of conflict, whether on the battlefield or in the boardroom. Clausewitz speaks the mind of the executive, revealing logic that those interested in strategic thinking and practice will find invaluable. He presents unique ideas, such as the idea that friction—the difference between what happens in plans and what happens in reality—is an intrinsic part of strategy. Clausewitz on Strategy offers Clausewitz's framework for self-education, a way to train the reader's strategic judgment.

COMING TO CONCURRENCE Order this item
Catalog #:
81735
Author:
J. Walker Smith, Ann Clurman, and Craig Wood 
Media:
Audio CD (1 CD)
Copyright:
2005
Description:
Business Book Summary: Nearly everyone in business today knows that there is something wrong with traditional marketing. Even as large companies chase scarce space in vaunted venues such as Super Bowl television spots and pay soaring prices for it, experts agree that it's not working. The average consumer is targeted by an astounding 3,000 to 5,000 ads a day, in every place from public washrooms to bus stops, from shopping bags to pop-ups on their PDAs. No wonder people are doing everything they can to tune out marketing messages.Traditionally, marketers have been taught to think in terms of “the four P's of marketing”: product, place, promotion, and price. But as J. Walker Smith, Ann Clurman, and Craig Wood argue in our summary of Coming to Concurrence, a new set of tools is needed to meet today's changing market demands; in other words a new framework for rethinking the entire approach to marketing. All three authors are experts on consumer motivation and senior executives at Yankelovich Partners, the renowned marketing consulting firm. In Coming to Concurrence, they outline such a framework. This blueprint for tomorrow’s success is based on the four cornerstones Of “Concurrence Marketing,” which they refer to as P&R 2: precision, relevance, power, and reciprocity. As we’ll explain, marketers who use this new approach can overcome the enormous wall of customer resistance that has arisen in the past decade, and by doing so they can realize dramatic gains in marketing performance and productivity.

COMPETITION DEMYSTIFIED Order this item
Catalog #:
81756
Author:
Bruce Greenwald and Judd Kahn 
Media:
Audio CD (1 CD)
Copyright:
2005
Description:
Business Book Summary: Based on Greenwald’s hugely popular MBA course at Columbia Business School, “Economics of Strategic Behavior,” Competition Demystified offers an easy-to-follow approach to understanding the competitive structure of your industry, and then developing the best strategy for your situation.

CONQUERING COMPLEXITY IN YOUR BUSINESS Order this item
Catalog #:
81717
Author:
Michael George, and Stephen Wilson 
Media:
Audio CD (1 CD)
Copyright:
2004
Description:
Business Book Summary: Over the past two decades, many businesses have created genuine economic value by improving their processes. But in many cases, companies that focused on cutting costs or improving their quality have hit a ceiling in the amount of profits they could generate. Where did this ceiling come from? Recent research and the experience of consultants Michael L. George and Stephen A. Wilson of The George Group lead to a startling conclusion: The biggest hurdle to profitable growth is complexity. As our summary of their book Conquering Complexity explains, every business has too much complexity in something. Maybe the company offers more products than its customers want, more services than the market can support, or too many ways of accomplishing the same output. Here‘s a guarantee: Somewhere in your business, you have one of these problems. You have too much complexity that is draining profitability and growth, or you have too little complexity, so you‘re missing opportunities to serve your customers. Either way, complexity is imposing a cost on your business. In order to conquer complexity, you need to identify opportunities, quantify the size of those opportunities, and decide which to pursue.

COVERT PERSUASION Order this item
Catalog #:
81774
Author:
Kevin Hogan and James Speakman 
Media:
Audio CD (1 CD)
Copyright:
2006
Description:
Business Book Summary: Most managers like to think that they rely on facts and logic to make important decisions, but that's usually not the case. Instead, most decision-making occurs on a subconscious level, based more on feelings than on conscious thought.
Understanding and managing those subconscious feelings is the key to the art of persuasion. By observing and predict human behavior, you can learn to shape the behavior of others with the right words and body language.
If you want to learn how to convince people to buy your product, your service, or your idea, you'll find the answers you need.

CREATING COMPETITIVE ADVANTAGE Order this item
Catalog #:
81770
Author:
Jaynie L. Smith 
Media:
Audio CD (1 CD)
Copyright:
2006
Description:
Business Book Summary: Jack Welch has said, “If you don't have a competitive advantage, don't compete.” Why should people do business with you -- and not with your competitors? Unless you can give a compelling answer to that question, you are losing customers, market share, and profits.
The good news is that you can overcome these costly mistakes.
You'll learn how to pinpoint your competitive advantages, develop new ones, and trumpet them to customers. This will improve your ability to close deals, retain customers, and beat the competition.

CREATING THE INNOVATION CULTURE Order this item
Catalog #:
81618
Author:
Frances Horibe 
Media:
Audio CD (1 CD)
Copyright:
2002
Description:
Business Book Summary:Why dissenters can be an organization's most valuable asset and how to transform dissent into innovation.
Innovation is essential to competitive survival in today's global marketplace. But in the majority of traditional organizations, innovators are perceived as counter-productive dissenters, single-minded troublemakers who are difficult to manage and politically naive. Written by a leading international expert on change management, this groundbreaking book explores the vital link between the need for innovation in the e-business world and the new role of dissenters as agents for constructive change. With the help of numerous case examples and anecdotes, Frances Horibe helps managers appreciate the value that dissent can bring to an organization, and she provides proven strategies and hands-on advice on how to encourage innovation and manage creative dissent, while avoiding paralyzing conflicts. Readers learn about the new role of managers as political handlers who help develop and support new ideas and sell them to senior management, and much more.
Frances Horibe (Ottawa, Ontario) is President of VisionArts International, Inc., a consulting firm specializing in radical change management.

CREATIVE DESTRUCTION Order this item
Catalog #:
81696
Author:
Richard Foster and Sara Kaplan 
Media:
Audio CD (1 CD)
Copyright:
2001
Description:
Business Book Summary:Because corporations operate with management philosophies based on continuity, even the best firms seldom outpace the rate of value creation in the broader market for more than 10 to 15 years. Based on a 36-year study of more than 1,000 firms by McKinsey & Company; the authors conclude that the control processes that enable them to survive over the long haul actually deaden companies to the vital and constant need for change. They explain how companies like Johnson & Johnson, GE, and Enron are overcoming cultural "lock-in" to keep producing continual and profound change, year after year.

CRUCIAL CONFRONTATIONS Order this item
Catalog #:
81755
Author:
Kerry Patterson, Joseph Grenny, Ron McMilan and Al Switzler 
Media:
Audio CD (1 CD)
Copyright:
2005
Description:
Business Book Summary: One thing that every one of us has in common is the need to make the most of dealing with people. And for most of us, one of the biggest challenges is effectively confronting those who have failed us in some way. Some of these individuals either can‘t or won‘t deal with failed promises. Others have broken rules, missed deadlines, or behaved badly. And, if nobody confronts these people, simple problems quickly grow into chronic problems. New research demonstrates that these disappointments aren‘t just irritating. They‘re also costly - sapping organizational performance by 20 to 50 percent. In our summary of Crucial Confrontations, you‘ll learn how to permanently resolve failed promises and missed deadlines; transform broken rules and bad behaviors into accountability; and strengthen relationships while solving problems.

CUSTOMER RELATIONSHIP MANAGEMENT Order this item
Catalog #:
81603
Author:
Stanley A. Brown 
Media:
Audio CD (1 CD)
Copyright:
2002
Description:
Business Book Summary:Customer Relationship Management -- or CRM -- can empower your company to keep your best customers and win highly profitable new customers away from your competitors.

What is CRM? It is a business strategy for knowing customers in-depth so you can anticipate and then serve their needs extremely well –- and thus win their loyalty and even their dependence.

In Customer Relationship Management: A Strategic Imperative in the World of e-Business, Stanley A. Brown and several of his colleagues at PricewaterhouseCoopers provide the 20 key steps you must take to implement CRM successfully.

This will demonstrate how you can generate higher profits from your existing customers by using CRM to identify and pursue opportunities for up-selling and cross-selling. It will also explain how you can improve your bottom-line performance by targeting the most profitable new prospects for your products and services.

CYCLES: HOW WE WILL LIVE, WORK AND BUY Order this item
Catalog #:
81650
Author:
Maddy Dychiwald 
Media:
Audio CD (1 CD)
Copyright:
2003
Description:
Business Book Summary:We are at the beginning of a new era, a lifestyle revolution that will transform who we are and what we do, as people and as consumers. When the average life span was shorter, the linear pathways of past generations -- from school to marriage to work to children to retirement -- made sense. Now, life expectancy has soared to age 77 and promises to rise further, and we are starting to make decisions less on age -- and more on life stage. In her new book, Cycles, Maddy Dychtwald, a leading expert on generational marketing, offers a radical new view of how Americans live, work, and buy. She describes the new freedoms and responsibilities of our shifting age demographics, and the staggering implications for the marketplace, the workplace, and our lives. For nearly 20 years, Dychtwald has been actively involved in analyzing and forecasting lifestyle and consumer marketing trends. In 1986, she and her husband, Ken Dychtwald, founded Age Wave, the nation's premier think tank and strategic consulting group focused on Boomers and the mature market. She has delivered speeches to more than 200,000 business leaders worldwide, including such diverse clients as Allstate, Chevron/Texaco, and New Balance. Drawing on her studies of demographics, Dychtwald examines how age is becoming less of a determining factor in our choices, and less relevant to how we are defined in our own eyes and by society at large. She brings into focus the wealth of opportunities opened up by the new cyclic approach. Dychtwald also investigates how companies might best respond to the ways our new lifestyles are reshaping the workplace and the economy. How can a business satisfy and profit from the new ageless consumer? How can companies benefit from a cyclic workforce? For individuals and companies alike these ideas will open up exhilarating new possibilities!

DEEP SMARTS Order this item
Title:
Catalog #:
81753
Author:
Dorothy Leonard and Walter Swap 
Media:
Audio CD (1 CD)
Copyright:
2005
Description:
Business Book Summary: In our summary of the new book Deep Smarts, Dorothy Leonard and Walter Swap provide penetrating insight into the relationships among knowledge, competitive advantage, and continuous innovation. Based on their multi-year research project observing and interviewing coaches and protégés in start-ups and mature firms, they reveal how deep smarts can be cultivated and leveraged across the entire company. They also pin down this elusive quality and provide a step-by-step framework for developing it and transferring it. Knowledge transfer will become an increasingly important topic as the baby boom generation retires. This summary challenges every manager to develop deep smarts actively in the next generation of leaders. The future of your organization just may depend on it.

DIGITAL DEFLATION Order this item
Catalog #:
81654
Author:
Graham Tanaka 
Media:
Audio CD (1 CD)
Copyright:
2003
Description:
Business Book Summary: How the "digital revolution" is driving today's economy--and its impact on corporations, government policy, and the stock market. New technologies have transformed how today's economy works. Digital Deflation examines this new economic environment, from how we got here to where we are going. Eye-opening yet solidly grounded, it explains how low inflation and interest rates, coupled with technology-driven productivity gains, will create massive wealth in the coming decades, and benefit stock market P/E multiples over the long term. Combining insightful analyses with convincing charts and graphs, Digital Deflation provides a clear understanding of how digital technologies will continue to alter every aspect of business. Readers will discover: Why inflation declined so dramatically in the 1980s and 1990s, and is likely to head even lower new measures of economic activity and how they will affect policy the laws of digital deflation--how they work and what they mean for corporate decision makers.

EVOLVE! Order this item
Title:
Catalog #:
81687
Author:
Rosabeth Moss Kanter 
Media:
Audio CD (1 CD)
Copyright:
2001
Description:
Business Book Summary:"Kanter is a renowned professor at Harvard Business School. Her recently completed study of 785 firms concluded that Internet technology both enables and requires a new and different business culture to optimize its value. Don't be dismayed by the failures of the ""pure-play"" dot-coms that lacked mature business models. This Summary shows how we can learn many valuable lessons from their mistakes, as well as the successes of the traditional, bricks-and-mortar companies that have thrived on the Web.

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